About the project.
Acting as a creative partner since 2022, I suggested a brand refresh for 2026 to help keep the marketing materials fresh and consistent. The brief stated; Fonts & colour palette must stay the same.
The Solution
Key elements of the refresh included:
Light Blue Gradient – reinforcing the professional and medical services the client provides.
Minimal Design & Written Content – encouraging reduced copy across marketing materials to maintain a clean, professional aesthetic.
Full Frame Imagery – creating more dynamic and less repetitive visual content on socials and marketing materials.
Pulse Newsletter Visual – designed for social media and newsletter banners, using double-exposure imagery to blend maritime and medical visuals with a blue overlay anchored to the primary gradient.
The result is a clearer, more cohesive brand identity that connects the client’s industry with their services.
The Value
Acting as a creative partner I was proactive and suggested a brand identity refresh
Knowledge and expertise led the strategic direction for the brand identity refresh
Multi media experience allowed me to think of the bigger picture - from graphics to video
