About the project
Create a brand identity concept for a high-end bespoke kitchen and furniture company based in Rutland.
The Solution
The project began with the most important step, research and mood boarding. I started looking at colours that portrayed stability, luxury and trustworthiness.
For the logo, I knew I wanted to create a crafted logo mark of an oak tree (clearly linking to the business name). I used procreate to do this to ensure details were captured digitally.
Imagery considerations were important to convey high quality furniture. Social media would be image led, with brand colours used for testimonials and industry facts.
Value Added:
Strategic research guided every design decision throughout the branding process.
A premium, cohesive aesthetic across social channels attracts ideal customers and reinforces your brand positioning.
Colour psychology is used thoughtfully to evoke trust, luxury and stability.
Consistent branding across all materials strengthens recognition and builds lasting trust with the brands audience.
