The Solution

I started the project with brain storming ideas and researching potential execution routes. Allowing the written content to guide the visuals, I wanted the imagery to be the main focus - the reasoning for this was to grab the attention of the viewer. Rather than using generic healthcare & maritime imagery, the project had to push creative thinking which led to using creative imagery.

For the crew welfare campaign, we used black and darkened backgrounds paired with vibrant, high contrast imagery to create visual impact. Taking a minimal approach enabled the content to be more impactful and easily legible for the viewer.