I have worked with this corporate maritime client for 4 years, from design support to creative marketing campaigns for their maritime healthcare solutions.

The Creative Brief:

Create creative concepts that will be used as marketing posters, leaflets and social media graphics. The design must show the written content and must showcase the company and partner logos (logos removed to project partner identity) Permission to step away from the brand guidelines and ideas must be creative.

The Creative Solution:

I started the project with brain storming ideas and researching potential execution routes. Allowing the written content to guide the visuals, I wanted the imagery to be the main focus - the reasoning for this was to grab the attention of the viewer. Rather than using generic healthcare & maritime imagery, the project had to push creative thinking which led to using creative imagery.

For the crew welfare campaign, we used black and darkened backgrounds paired with vibrant, high contrast imagery to create visual impact. Taking a minimal approach enabled the content to be more impactful and easily legible for the viewer.

Value Added:

  • Full project execution from idea, to concept through to art working. Making life easy for the client

  • Clients partner was thrilled with the results and wants to continue marketing campaigns into 2026

“Clare is a fantastic creative partner and a real guardian of our brand. She just gets it - translating vague briefs into visuals that hit the mark and elevate our campaigns. From exhibition stand designs to social media content and sales materials, Clare brings consistency, attention, and fresh thinking to everything she touches.

She's always prompt, reliable, and aligned with our goals. What really sets her apart is her ability to bring our brand and values to life in ways that truly resonate with our maritime audience. She's a pleasure to work with, always open to new ideas, and brings that "magic" that makes her the perfect creative partner.”

Arnaud, Director of Marketing and Communications